How to write blog posts that
rank on google ?
1. Start with Keyword Research
Before writing, find out what your audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to identify keywords with good search volume and low competition Example: Instead of targeting “digital marketing,” use a long-tail keyword like “digital marketing tips for small businesses in 2025.”
2. Understand Search Intent
Every search has an intent:
Informational (learn something)
Navigational (find a specific site)
Transactional (ready to buy)
Match your content to the right intent. If someone searches “how to grow Instagram followers,” they want practical tips, not a sales pitch.
3. Craft a Compelling Headline
Your headline is the first thing people (and Google) notice. Make it clear, clickable, and keyword-rich.
Instead of “Blog Writing Tips”, write “10 Proven Tips to Write Blog Posts That Rank on Google in 2025.”
4. Write an Engaging Introduction
Hook readers in the first few lines by:
Addressing their pain point.
Showing what they’ll learn.
Keeping sentences short and clear.
This keeps readers on your page longer—a signal Google values.
5. Use a Clear Structure (Headings & Subheadings)
Break your blog into sections with H1, H2, and H3 headings. This improves readability and helps search engines understand your content better.
Example structure:
H1: Main Title
H2: Subtopics (like keyword research, content writing, SEO tips)
H3: Smaller details under each subtopic
6. Optimize On-Page SEO
Include your target keyword in:
Title
First 100 words
Headings (where natural)
Meta description
URL slug
But avoid keyword stuffing—Google rewards natural, helpful writing.
7. Add Value with Depth
Google favors content that is comprehensive and answers all questions. Aim for 1,200+ words (but focus on quality, not just length).
Add examples, case studies, stats, FAQs, and step-by-step guides.
8. Use Internal & External Links
Internal links: Connect your new post to other related posts on your site (improves SEO + keeps readers browsing).
External links: Link to trusted sources (Google likes credibility).
9. Make It User-Friendly
Use bullet points and short paragraphs.
Add images, infographics, or videos.
Ensure mobile-friendliness (most readers come from phones).
10. Add a Strong Call-to-Action (CTA)
End your blog with a CTA—invite readers to comment, share, subscribe, or check your services. This boosts engagement and conversions.
11. Optimize for Featured Snippets
Google often shows “snippets” (answers) at the top of results.
To target them:
Use Q&A style headings.
Write short, direct answers under 40 words.
12. Update Your Content Regularly
Google loves fresh, updated content. Review and update your posts every 6–12 months with new stats, images, or trends.