Top 10 digital marketing terms every business owner should know ?

1. SEO (Search Engine Optimization)

SEO is the practice of improving your website so it ranks higher in search engine results like Google. Strong SEO brings in organic traffic—visitors who find you without paid ads.
 Example: A bakery ranking on Google for “best cakes near me” without running ads.

2. PPC (Pay-Per-Click Advertising)

PPC is a paid marketing model where you pay each time someone clicks on your ad. Popular platforms include Google Ads, Facebook, and Instagram Ads.
 Example: An online clothing store running Facebook ads and paying only when users click through to their shop.

3. CTR (Click-Through Rate)

CTR measures how many people clicked your ad or link compared to how many saw it. A high CTR usually means your content is relevant and appealing.
 Example: If 1,000 people saw your ad and 50 clicked, your CTR is 5%.

4. Conversion Rate

This is the percentage of visitors who complete a desired action—such as making a purchase, filling out a form, or subscribing to a newsletter.
 Example: If 200 people visit your site and 10 buy, your conversion rate is 5%.

5. Landing Page

A landing page is a dedicated page designed to convert visitors by focusing on a single offer, service, or product.
 Example: A digital marketing course page where the only goal is for visitors to sign up.

6. Funnel (Marketing/Sales Funnel)

A funnel is the step-by-step journey customers take from first hearing about your business to becoming a loyal customer.
Stages: Awareness → Consideration → Conversion → Loyalty.

7. Retargeting (Remarketing)

Retargeting shows ads to people who have already visited your site or engaged with your brand. It reminds potential customers to return and complete their purchase.
 Example: You view shoes on Amazon, and later see the same shoes advertised on Facebook.

8. Organic vs. Paid Traffic

• Organic Traffic: Free visitors coming from search engines, social media, or referrals.

• Paid Traffic: Visitors gained through paid ads and campaigns.
   A balanced strategy uses both for long-term growth.

9. Engagement Rate

This measures how much your audience interacts with your content through likes, shares, comments, saves, and clicks. High engagement means your content connects with people.

10. ROI (Return on Investment)

ROI shows the profitability of your marketing efforts. It helps determine if your campaigns are worth the money and effort.
 Example: If you spend ₹10,000 on ads and earn ₹30,000 in sales, your ROI is 200%.